J Paul Neeley

Neeley Worldwide


Speculative Design: Futures Prototyping for Research and Strategy

In our world where technologies are increasingly a source of significant disruption in people’s lives, emerging methods from speculative and critical design practice are finding their way into the designer’s and researcher’s toolkit as powerful ways to create new kinds of meaning and perspective that create new value. In this tutorial you’ll get up to speed on the latest speculative design practice, explore its value as a research tool and for the development of strategy, and participate in an exercise to experience the workings of these approaches.


Attendees will gain a foundational understanding of Speculative & Critical Design (SCD) principles and methods, see examples of SCD in practice and experience an SCD exercise, have an understanding of the value of SCD methods for research and strategy development, and be able to identify when to apply SCD methods in their work.


J. Paul Neeley is a service and speculative designer exploring the social, cultural, and ethical implications of emerging technologies, with recent projects on happiness, healthcare, future mobility, and issues of complexity and computational irreducibility in design and business. He is consults in service & speculative design at Neeley Worldwide with clients like Moovel and the Policy Lab UK, and is a visiting lecturer in Service Design at the Royal College of Art. He has worked previously as a service designer at Mayo Clinic Center for Innovation and researcher at Unilever. He hold a Masters in Design Interactions from the Royal College of Art in London and a Bachelors in Communication Studies and Economics from Northwestern University.